Over the weekend, Staci Appel’s Congressional campaign released a new television commercial responding to Republican claims that she is weak on fighting terrorists. I’ve enclosed the video and transcript after the jump. From a statement accompanying the ad release:
“Our campaign is not going to stand by and let David Young’s Washington cronies play politics with national security in a desperate attempt to save his sagging campaign,” said Appel Campaign Manager Ben Miller. “David Young should join former Congressman Boswell, veterans across the 3rd district and others in renouncing this ridiculous and over-the-top idea that an Iowa mother of six thinks terrorists should have passports.”
Obviously, David Young will do no such thing. He must be grateful that while his campaign suspends its own advertising (presumably for lack of funds), the National Republican Congressional Committee has picked up the slack. Their charge has occupied the media space for nearly a week, putting Appel on the defensive. Every spot she runs responding to the NRCC’s charge represents air time she can’t spend promoting her own positive message.
Research on the media’s role in “agenda-setting” and “priming” suggests that when there is extensive news coverage on a particular topic, the public may be more likely to evaluate candidates in that context. As far as I’m concerned, the sooner Appel can get back to talking about bread and butter economic issues, the better. I understand the need to respond to a false charge, but she needs voters to make up their minds based on domestic policy issues that play to Young’s weaknesses.
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