Former Des Moines Register assistant sports editor Ira Lacher writes about the games and business of sports for various newspapers and magazines.
“Are you not entertained? Are you not entertained? Is this not why you are here?”
The quote is from the 2000 film Gladiator, which followed a deposed Roman nobleman’s quest to avenge the executions of his wife and children. But it could easily be applied to the modern gladiator sport: American football, which brought in about $14.5 billion in revenue in 2025.
According to recent polling, Americans consider football our most popular sport by almost a 2-to-1 margin over baseball. Regular-season NFL games averaged 18.7 million viewers in 2025. By contrast, the top non-NFL telecast last year, a typical episode of the CBS series Tracker, averaged a mere 11 million.
Those who have examined the sport academically understand that unlike gladiator contests, football is hardly a death dealer: Only one NFL player, Chuck Hughes, of the Detroit Lions, died during a game, in 1971.
But players get hurt. Seriously hurt.
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