Attorney general candidate Brenna Findley needs a strong Republican wave to defeat the better-known 28-year incumbent Tom Miller, and her new television commercial features a visual endorsement from GOP gubernatorial candidate Terry Branstad.

The ad, script and some commentary are below.

Senator Chuck Grassley and Democratic challenger Roxanne Conlin both launched new television commercials today, their first in a couple of weeks.

Videos and transcripts are after the jump.

Republicans didn’t recruit a high-profile challenger against two-term Representative Bruce Braley, who outperformed Barack Obama in Iowa’s first Congressional district in 2008. For months, Ben Lange’s campaign in this D+5 district attracted little attention as Iowa Republicans talked up their chances against Leonard Boswell in the third district.

Four weeks before the election, Lange is definitely on the radar. Yesterday the National Republican Congressional Committee bumped him up to the top tier of its “Young Guns” program. The NRCC hasn’t reserved any paid media in Iowa so far and isn’t likely to spend on behalf of Lange. But he doesn’t need their help–not with the 501(c)4 group American Future Fund reserving $800,000 in air time to attack Braley on top of direct mail and robocalls criticizing the incumbent.

A survey of recent news and advertising in the IA-01 race is after the jump.

Direct mail attacking Democratic incumbents has reached voters in many competitive Iowa House and Senate districts. From reports I’ve heard, most mailers employ cookie-cutter messaging about unsustainable spending, or supposedly “forced” property tax increases, which have been debunked again and again.

One GOP talking point had me stumped: in press conferences, message-testing phone calls and campaign mailers, Republicans have accused Democrats of spending thousands of dollars on “heated sidewalks.”

Follow me after the jump for background on the origin of this canard. You’ll be “shocked” to learn that Iowa House and Senate Democrats did not vote to spend money on heating sidewalks, nor are such sidewalks planned or installed anywhere in Iowa.  

Matt Schultz, the not-very-informed Republican who wants to be Iowa’s chief elections officer, has been on a tear lately. Last week he launched the Stop Mauro website, which publishes new allegations almost daily about Secretary of State Mike Mauro’s supposedly nefarious doings. A common thread in Schultz’s rhetoric, dating from the Republican primary campaign, is that Mauro engages in Chicago-style politics, which have no place in Iowa.

On October 1 Schultz slammed Mauro for filming public-service announcements regarding new voting technology for the visually impaired. Radio Iowa’s Kay Henderson covered Schultz’s joint press conference with Republican state treasurer candidate Dave Jamison. Mauro’s office responded as well. There is an obvious public interest in educating Iowans about new voting equipment during election season. Mauro appears in the commercial, but so do a Republican county auditor and the president of the Iowa Chapter of the National Federation of the Blind. More details on the production, funding and script of the ad are here.

Schultz’s attention-getting press conference seems to have backfired. On Monday two more Republican county auditors joined the crowd supporting Mauro for re-election. One of the new endorsers was Marilyn Jo Drake of Pottawattamie County. Schultz is well-known there, having served on the Council Bluffs City Council since 2005. But Drake said in a statement, “I’m proud to support Michael Mauro as he seeks a second term as Secretary of State. Michael Mauro has been a strong and effective partner with county auditors across Iowa. I encourage all Iowans to vote for him this fall.”

Elected county officials rarely back statewide candidates from the other party. Schultz doesn’t have the experience to do this job, and his unfounded claims don’t inspire confidence from the county auditors who work with the Secretary of State’s office.

Jamison’s complaints about State Treasurer Michael Fitzgerald are no more convincing. Jamison claims “taxpayers” are funding television, radio and newspaper ads featuring Fitzgerald. The ads publicize the College Savings Iowa 529 plan and the “Great Iowa Treasure Hunt,” which encourages Iowans to retrieve unclaimed property from the state. Deputy State Treasurer Karen Austin told me that unclaimed property finances the publicity for the treasure hunt, which state law requires twice a year. Those ads typically appear in May and September. The state’s general fund budget doesn’t pay for the college savings fund commercials either; those are funded by the 529 plan’s assets. Austin told Kay Henderson that many states including Iowa normally promote college savings in September. Jamison accused Fitzgerald of using public funds to promote himself, but

Austin says, “The way that we look at it, is having a state office that does this adds credibility to the program, and that is one thing that gives people comfort in understanding and knowing who is promoting this program, and why should I invest in this program and is that state tax benefit legitimate. So we have always felt that it is very important to make sure that people understand what this program is.”

Similarly, Schultz claimed the commercials on voting technology could have been produced without featuring Mauro. Guess what? Incumbents have some natural advantages in politics–like when Republican office-holders use taxpayer money to fund visits to all 99 Iowa counties every year.

Share any thoughts about the secretary of state or state treasurer races in this thread.

P.S. One point on the Stop Mauro site deserves additional comment. Schultz says Mauro “snubs the law,” citing a 2008 Polk County district court ruling. The court determined that Mauro violated Iowa’s official English law by providing and accepting voter registration forms printed in other languages. Legal scholars Evan Seite and Michael Zuckerman have analyzed this case in detail, and the issues at hand are more complicated than Schultz implies. In fact, the judge who wrote the King v Mauro opinion “suggested that the federal Voting Rights Act […] might require Iowa’s use of non-English voter registration forms” under an exception allowing for “language usage required by or necessary to secure the rights guaranteed by the Constitution and laws of the United States.” If plaintiffs ever challenge the Iowa English Language Reaffirmation Act in federal court, Mauro’s actions may be vindicated. Zuckerman argues that English-only laws are constitutionally vulnerable as applied to voting.  

Iowa’s first Congressional district race was long assumed to be safely in the Democratic column. Two-term incumbent Bruce Braley won by a 25-point margin in 2008, outperforming President Barack Obama in the district. No well-known Republican stepped forward to challenge Braley in 2010, and as of July, the incumbent had more than six times as much cash on hand as Ben Lange, the little-known attorney from Independence who won the Republican primary.

Lange’s campaign has produced some web videos with a generic message: Braley increased the national debt, voted for bailouts, “Obamacare,” the “failed stimulus,” and supports House Speaker Nancy Pelosi 98 percent of the time.

Lange’s website and web advertising portray the national debt as a huge threat to our national security. But the former Congressional staffer to a Minnesota Republican seems to have little grasp of the federal budget. He wants to replace our current income tax structure with two tax brackets: everyone making less than $125,000 per year would pay 10 percent in income taxes, while everyone over that threshold would pay 25 percent. I would love to see the Congressional Budget Office estimate on how much that plan would add to the deficit over 10 years. I couldn’t find any details on Lange’s website about spending he would cut to pay for his tax plan while balancing the budget. He has asserted (wrongly) that “unspent bank bailout and stimulus funds, as well as a freeze on federal hiring and pay increases,” would cover the $3.7 trillion it would cost over 10 years to extend all of George W. Bush’s tax cuts and fix the alternative minimum tax. He claims (wrongly) that the health insurance reform bill didn’t address the Medicare reimbursement formula.

All of this is a roundabout way of saying that Lange doesn’t seem ready for prime time. Nor can he afford much of what would raise his name recognition in the district, such as direct mail, radio and television advertising.

Lange has something most unheralded Congressional challengers don’t have, however: a 501(c)4 group willing to spend roughly a million dollars on his behalf. The American Future Fund began television advertising against Braley last month and has reserved another $800,000 in advertising time before the November election. The group has also paid for robocalls and direct mail to district voters, attacking Braley’s record. Last week the American Future Fund’s PAC formally endorsed Lange, gave his campaign $5,000, and launched a 60-second radio ad hitting Braley on the usual Republican talking points (read the ad script here).

Unsolicited advice for Lange: when you’re benefiting from a million dollars in outside spending by people who won’t say where they get their money, it’s not wise to accuse your opponent of taking too many campaign donations from outside the district.

Braley didn’t fundraise heavily during the first half of the year, probably assuming he didn’t have a serious challenger. He now faces the prospect of being outspent between Labor Day and election day. Without the American Future Fund in this race, it would probably be sufficient for Braley to run a standard incumbent campaign with positive advertising. He could tout the more popular elements of financial reform, consumer credit card protections, health insurance reform and federal fiscal aid to Iowa. Braley was a key architect of the “Cash for Clunkers” program, which stimulated hundreds of thousands of new car sales last year. He also was a leading advocate of the “plain language” bill the House has passed twice, which finally got Senate approval on September 27.

Now Braley has to balance defending his own record with responding to the American Future Fund’s attack ads. Lange can sit back and be the generic Republican on the ballot.

In recent weeks, Braley has tried to taint Lange by association with the American Future Fund, which doesn’t disclose its donors and has a sleazy ad consultant. Braley’s campaign has also accused Lange of illegally coordinating campaign activities with the 501(c)4 group. I don’t know how they could prove that, because Republican candidates around the country are using the same kind of rhetoric we’ve heard from Lange. It’s not as if the American Future Fund came up with a unique set of talking points against Braley.

I haven’t seen any internal polling on this race, so I don’t know whether Lange is in striking distance. A poll commissioned by the American Future Fund found Braley ahead of Lange by 50 percent to 39 percent, and by 47.1 percent to 42.7 percent among the most likely voters. I also don’t know the margin by which Democratic Governor Chet Culver and U.S. Senate candidate Roxanne Conlin are trailing their opponents in the first Congressional district; that would affect Braley’s prospects too.

Share any thoughts on the IA-01 race in this thread.

UPDATE: The American Future Fund’s latest television commercial against Braley is after the jump.

Monday was role reversal day in the Iowa governor’s race, with the National Rifle Association endorsing Democratic incumbent Chet Culver as a union group backed Republican challenger Terry Branstad.

The candidates’ rival job creation proposals also made news during the past week. Branstad’s plan looks like a cover for letting business interests gut almost any regulation they dislike.

More on those stories, along with Culver’s latest television commercial, are after the jump.

UPDATE: The Culver campaign announced the Teamsters Union endorsement on September 28. Details are below.

Senator Chuck Grassley has a solid lead over Democrat Roxanne Conlin in the latest Iowa poll for the Des Moines Register. Among 550 likely voters Selzer and Co surveyed between September 19 and 22, 61 percent said they would vote for Grassley and just 30 percent for Conlin if the election were held today.  

More details from the poll, along with Grassley’s latest television commercials and other news from the race, can be found after the jump.

UPDATE: Scroll to the bottom for videos and transcripts of two new ads Grassley’s campaign released on September 27.

SEPTEMBER 28 UPDATE: The latest Iowa Senate poll by Republican pollster Rasmussen sees Grassley well ahead of Conlin, but by a 55 percent to 37 percent margin.

Democrat Roxanne Conlin launched her first television commercial in the U.S. Senate general election campaign yesterday, highlighting Chuck Grassley’s vote for the Wall Street bailout in 2008 and tax breaks for companies that move manufacturing overseas.

The ad, transcript and other thoughts about the Senate race are after the jump.

UPDATE: I’ve added the Conlin campaign’s response to one of Grassley’s new tv ads too.

Less than a week after his first general election television ads went on the air across Iowa, Senator Chuck Grassley launched two new commercials today.

The first ad is the most brazen image make-over I’ve seen in a while, casting Grassley as a brave warrior against drug companies. The other commercial touts the way Grassley uses new media to keep in touch with constituents.

Videos, transcripts, and more are after the jump.

UPDATE: I’ve also added the Conlin campaign’s response to one of these ads.

Senator Chuck Grassley launched two new campaign advertisements on Tuesday, his first television commercials since a 30-second spot that aired shortly before the June primary. Like that first ad, both new commercials say nothing about conservative policy stands or opposing President Obama’s agenda. They don’t even mention his party affiliation. Instead, they depict the senator as a hard worker who has stayed connected to Iowa and works for all of his constituents.

Videos and more analysis are after the jump.

While Terry Branstad continues his so-called “truth in budgeting” tour around Iowa, he and his campaign staff deliberately spread false information about Governor Chet Culver’s record. Last week Branstad’s campaign released perhaps its most deceptive advertisement yet, and that’s saying something.

When numerous specific claims in the ad were debunked, Branstad didn’t apologize or pull down the ad in order to correct its mistakes. His conduct during the past week proves that he doesn’t inadvertently misstate facts during his stump speeches or under the pressure of a debate. He appears to have made a political calculation: don’t worry about the truth if lying helps him win an election. Culver’s campaign did a good job identifying the latest ad’s falsehoods here, but let’s take a closer look at some of the problems with Branstad’s campaign narrative.

Governor Chet Culver’s campaign released a second television commercial spotlighting Terry Branstad’s record. Like the Culver tv ad that debuted last week, the new commercial mentions Branstad’s dismal record on fiscal issues. It also mentions eight pay raises that Branstad signed for himself, some of them during very tight budget years:

Transcript:

As Governor, Terry Branstad admitted “his books were never balanced.” According to the State Auditor, Terry “cooked the books.” And when state unemployment hit a record high, Branstad asked for a raise. When Terry cut foster care, Branstad took another raise. When the state couldn’t pay its bills, Branstad raised our taxes and raised his pay once again. Terry Branstad: Cooked books, Raised Taxes, Eight pay raises. A past we can’t repeat.

A Culver campaign press release with supporting facts and citations from news reports is after the jump.

We all know Branstad wasn’t a good manager of state finances, but I like the way this ad touches on his deeply flawed priorities as well. Branstad started seeking a pay raise during his very first year in office, when unemployment peaked at 8.5 percent. A few years later, this guy wasn’t ashamed to take home more money even as he was cutting foster care programs.

I hope future Culver ads will underscore how cutting state assistance to vulnerable Iowans has long been Branstad’s knee-jerk preference, rather than his last resort. The foster care cuts highlighted in Culver’s new commercial occurred in 1987. When Iowa faced a budget crisis in 1992, Branstad brought two money-saving ideas to a meeting with state lawmakers in advance of a special legislative session: first, cut spending on foster care, and second, cut Medicaid programs that helped children buy eyeglasses and keep senior citizens out of nursing homes. During this year’s campaign, when asked an open-ended question about how he would cut state government, Branstad

said he’s still looking for ideas but did mention reforming the state’s mental health system and rolling back Medicaid, which has been expanded to cover more people, including children. He said state employees should pay for their health insurance like private sector employees.

That’s classic Branstad. Gee, I haven’t figured out yet how to make the budget numbers add up, but why not change Medicaid so that fewer people qualify? While we’re at it, let’s stop helping tens of thousands of families send their four-year-olds to preschool.

Branstad’s record of incompetence should be at the center of the gubernatorial campaign, but let’s not forget about his skewed priorities.

UPDATE: Conservative blogger Gary Barrett claims the Culver ad distorts the facts on Branstad’s pay hikes. The Culver campaign released a response to Barrett’s post, which you’ll find after the jump.

The Branstad campaign cited a Des Moines Register report from 1982 on how Branstad didn’t want a pay raise and might veto such a bill. Culver’s campaign leaped on that as evidence Branstad “said one thing and did another on pay raises.”

Terry Branstad’s campaign started running a new television commercial statewide yesterday. The ad repeats the same revisionist history and false claims Branstad’s been pushing for months.

The commercial can be found after the jump, along with some fact-checking.

Jim Gibbons, the Republican insiders’ favorite in the third district Congressional race, released a 45-second web ad today:

I assume this commercial or something similar will air on television before the June 8 Republican primary. I didn’t think you could get any more generic than the television ad State Senator Brad Zaun briefly ran in January, but Gibbons may have proved me wrong. Here’s my rough transcript:

Woman: Iowa needs help.

Man: Iowa needs a champion.

Second woman: Iowa needs Jim Gibbons in Washington, DC.

Gibbons: Hi, I’m Jim Gibbons. A lot of you know me from the sport of wrestling, know my background as a champion wrestler and coach at Iowa State University. Everything I’ve been about in my professional life is about creating a culture of success: setting goals, deciding what you’re going to sacrifice to achieve those goals, associating with people who can get you down the path, who have been down the path before. Make a plan and stick to that plan. That’s what it takes, and that’s what I’m going to take to Washington.

Log on to our Facebook page. Put up a yard sign. Volunteer. Talk to your friends and neighbors. Let’s make this campaign work, and let’s make Washington work again for Iowa.

I’m Jim Gibbons, and I’m running for Congress and I need your support.

Most of the ad shows Gibbons talking to the camera in Des Moines’ new Pappajohn sculpture garden, with recognizable downtown buildings in the background. At the end the Gibbons for Congress logo and web address (www.gibbonsforcongress.com) fill the screen.

I realize I’m not the target audience for this web ad, but the message seems odd. At least Zaun’s commercial, which aired briefly in January, included some Republican buzzwords: “trillion-dollar deficits and corporate bailouts,” “the Constitution still means something,” “common sense conservative values,” “It is time to take our country back.”

Gibbons talks about success and associating with the right people, but he gives no hint of what his goals are or what’s in the plan he’s making and sticking to. I don’t get who is supposed to be inspired by this ad to log on to his Facebook page, put up a yard sign, and so on.

Gibbons leads with a comment about people knowing him from his wrestling champion days. If you believe an internal poll conducted by the Zaun campaign in January, about two-thirds of Republicans in the third district had never heard of Gibbons. I’m not convinced this ad is the best way introduce the candidate.

Final note: that Des Moines backdrop is a subtle way of addressing questions about whether Gibbons really lives in the third district. As Jennifer Jacobs reported yesterday for the Des Moines Register, Gibbons leases an apartment in Des Moines while his wife and children live in Dallas County.

“I wanted to run against the first liberal I could find, so to speak, so I changed my residency to Des Moines,” he said.

The Gibbonses’ rural Perry home is in the 4th District, represented by Republican Tom Latham. […]

Gibbons and his wife, Anne, have three daughters – ages 16, 13 and 7 months. The older girls didn’t want to leave their school and home, he said.

“I decided to go ahead and run, and I didn’t necessarily want to move my family in the middle of the school year,” Gibbons said. […]

Gibbons said he has been a central Iowan for all but about seven years of his life. He said he goes to church at the Basilica of St. John in Des Moines. He previously worked in West Des Moines, and before that lived in Urbandale.

But Gibbons declined to answer questions about how much time he spends at his Des Moines apartment. “I’m spending a lot of time here on the campaign trail, so I’m spending some time in Des Moines and some time in Perry,” he said.

To me, it doesn’t matter whether Gibbons lives in Polk County or a 20-minute drive away. Plenty of politicians have moved to a different county to run for Congress. However, Gibbons’ detractors will certainly try to make his residency an issue before the primary election.

Terry Branstad seems to have been around Iowa politics forever, but that doesn’t mean there’s nothing new to learn about him. This week I learned that in 2007, Branstad joined former Democratic Governor Tom Vilsack to advocate for new health insurance mandates in Iowa. More on that and other Branstad news can be found after the jump.

I just saw a commercial for Terry Branstad’s gubernatorial campaign during halftime of the University of Northern Iowa’s game against Michigan State in the Sweet 16 round of the NCAA tournament. That was probably a good way to spend part of Branstad’s campaign war chest. An enormous number of Iowans must be watching that game, though who knows how many were paying attention during the halftime break. To my knowledge, this is the first television commercial run by a Republican candidate in the governor’s race.

I’ll post the video if I can find it on YouTube. The ad includes short clips from Branstad’s “comeback” speech in which he announced his candidacy. It highlights his key campaign promises: creating 200,000 new jobs, increasing family incomes by 25 percent, reducing government spending by “at least 15 percent” and giving Iowa children a world-class education. The commercial also features testimonials from unidentified Iowans about why they support Branstad (“He’s done the job before and he can do it again,” “He’s honest,” “He’s just a good man,” and so on). The viewer also sees some classic rural Iowa footage of Branstad’s campaign bus on the road, snow-covered fields, a country church and so on.

I happen to be taping the game so that my kids can watch it tomorrow, so if I have time later I will do a rough transcript of the ad. If you’re watching live, please post a comment to let me know how many times you saw the ad run during the game.

UPDATE: I didn’t do the transcript, because I found the video and posted that after the jump. Click “there’s more” if you want to watch the commercial.

LATE UPDATE: The Branstad ad ran again on Sunday during the Michigan State/Tennessee game. Craig Robinson predicted (or perhaps got a heads up) that the Branstad campaign would have bought ad time during the Elite Eight game in case UNI advanced.

Disappointing stuff from Lynn Campbell of IowaPolitics.com:

Republican gubernatorial candidate Christian Fong has refused to take down his statewide radio ad, despite complaints and threats of legal action by the Iowa Democratic Party.

“We have no intention to take down the ad,” Marlys Popma, Fong’s campaign manager, told IowaPolitics.com today. “We’re very confident that everything in the ad is completely accurate.”

Fong on Monday launched the 60-second ad called “Iowa Dream” that focuses on introducing himself and outlining his story for Iowa Republicans, but also says: “We have a state government that borrowed almost a billion dollars to pay its bills.” Popma said the $830 million I-JOBS program will actually cost the state about $1.4 billion by the time it’s paid off.

Campbell goes on to quote Iowa Democratic Party chair Michael Kiernan’s statement calling the ad “materially false and misleading.” Finally, Campbell quotes Popma as saying the Fong campaign hasn’t heard directly from the Iowa Democratic Party.

This is a perfect example of bogus “objective” journalism that offers readers nothing but “he said/she said.” If Campbell has spent even 10 seconds wondering whether the state of Iowa is borrowing a billion dollars to pay its bills, you’d never know it from her story.

Yet Fong’s claim can be disproved by minute or two of online research. The I-JOBS program is funding special infrastructure projects, not line items from the budget. If Iowa were borrowing money to meet ongoing spending commitments, the state would not have a AAA bond rating, and the I-JOBS bonds would not have a AA rating.  

For whatever reason, Campbell makes this story about Republican confidence and Democratic “complaints” instead of about the accuracy of Fong’s ad.

I recommend that the folks at IowaPolitics.com read this piece by Philip Meyer on “The Next Journalism’s Objective Reporting.” Excerpt:

True objectivity is based on method, not result. Instead of implying that there is an equal amount of weight to be accorded every side, the objective investigator makes an effort to evaluate the competing viewpoints. The methods of investigation keep the reporter from being misled by his or her own desires and prejudices.

Via the Stinging Nettle blog, I found this piece in Politics magazine by Marty Ryall, who managed Senator Elizabeth Dole’s unsuccessful campaign last year. Ryall’s main subject is the grotesque “Godless” ad that Dole ran against Kay Hagan in late October. He contends that contrary to widespread opinion, backlash against the ad did not cost Dole the election. Rather, the ad was “our Hail Mary pass” that ran only because they felt they had no other chance to win.

As you’d expect from an operative who worked on a failed campaign, Ryall goes out of his way to explain why Dole’s campaign was already in trouble before he came on in May 2008, and why she lost the election mostly for reasons out of his control. (For instance, Barack Obama targeted North Carolina and registered hundreds of thousands of new voters.) Ryall also claims that he and others intervened to make the final version of the “Godless” ad more fair to Hagan than the first cut. Whatever.

I was more interested in why Dole would have to resort to that kind of desperate attack. Ryall doesn’t explicitly address that point, but this passage in his piece suggests Dole simply had nothing else to say:

We knew we had three weaknesses. A report by Congress.org had ranked Dole 93rd out of 100 senators in effectiveness. She voted with President Bush more than 90 percent of the time. And during the two-year period when she was chairman of the NRSC, she only traveled to North Carolina a handful of times.

No doubt external conditions helped sink Dole. But if she had built up a solid record during her six years in the Senate, Dole would have had a better chance of withstanding the Democratic wave. At the very least she would have had a better final-week message for voters than, “Atheists held a fundraiser for my opponent.”

Democrats control the executive and legislative branches in Iowa and in Washington. Current economic trends suggest that they may face a challenging political environment in 2010. I hope they will draw the right lessons from Dole’s disgrace. Don’t blindly follow failed policies and do something substantial for your constituents.

Having a record to run on is no guarantee of victory if the prevailing winds are against you. My very effective 18-term Congressman Neal Smith (IA-04) lost in the 1994 landslide. But it helps to be able to remind voters of some big achievements. In the worst-case scenario you’ll lose with more dignity than Dole.

So I’m reading La Vida Locavore, and Jill Richardson has a post up about Burger King’s new marketing campaign:

Now, if you ditch 10 [Facebook] friends, they’ll give you a free burger. Then they send your ex-friends a message saying you like Whoppers better than you like them. Gross.

It sounded so weird that I followed her link to this article from Adweek. Sure enough, it’s a real story and not satire from The Onion:

The fast-food chain has released the Whopper Sacrifice application on Facebook. The app rewards people with a coupon for BK’s signature burger when they cull 10 friends. Each time a friend is excommunicated, the application sends a notification to the banished party via Facebook’s news feed explaining that the user’s love for the unlucky soul is less than his or her zeal for the Whopper. […]

“We thought there could be some fun there, removing some of these people who are friends [but] not necessarily] best friends,” said Jeff Benjamin, executive interactive creative director at Crispin, and friend to 736 on Facebook. “It’s asking the question of which love is bigger, your love for your friends or your love for the Whopper,” he said.

The app also adds a box to user profile pages charting their progress toward the free burger with the line, “Who will be the next to go?”

The application is available on Facebook and at WhopperSacrifice.com.

This concept strikes me as bizarre. I don’t know whether that’s because I am not a Facebook person, because I’m older than the demographic they are targeting, or because I haven’t eaten at Burger King in who knows how many years.

Are excess friends that big a problem on Facebook? Is a Whopper that desirable? It seems so unappetizing.

Jill reminds us that Burger King has had other unusual marketing campaigns lately, namely a meat-scented Burger King fragrance, ads featuring “Whopper Virgins” from cultures where fast food is unknown, and a series of YouTube videos

of people eating the “Octo Stacker” – a burger made with 2 buns, 8 patties, 9 pieces of cheese and 16 pieces of bacon.

Seriously, who are the ad wizards who came up with this one?

UPDATE: Thanks to ragbrai08 for pointing me to this Washington Post article. After “233,906 friends were removed by 82,771 people in less than a week,” Facebook shut down this application because it supposedly “facilitated activity that ran counter to user privacy […].”

For the record, Crispin Porter + Bogusky were the ad wizards who came up with this one. Clearly they were tapping into real potential to generate buzz for Burger King. Go figure.

I saw John McCain’s latest television commercial on the Cotton Mouth Blog:

This ad will run on national cable networks and in Colorado, Iowa, Mississippi, Missouri, Nevada, New Hampshire, New Mexico, Ohio, Pennsylvania, Virginia and Wisconsin.

Did you catch that?

McCain is paying for television time in Mississippi, a state where George Bush beat John Kerry by 59 percent to 40 percent.

In May, DavidNYC laid out a scenario for how Barack Obama could win Mississippi. I thought that sounded fanciful, but as the Cotton Mouth Blog noted,

John McCain’s campaign doesn’t have enough money to spend in places he’s “not worried.”

In terms of content, this ad is mostly a standard introductory biographical piece. It presents McCain as a war hero in Vietnam and a maverick in the Senate, where he isn’t guided by polls and isn’t afraid to take on presidents and partisans, including in his own party.

The 60-second commercial takes a few not-so-subtle swipes at Obama. It opens with visuals of hippies as the voice-over says:

It was a time of uncertainty, hope and change. The Summer of Love. Half a world away, another kind of love–of country. John McCain.

Get it? “Hope and change” = dirty hippies. I doubt connecting those images with Obama is going to work, though. He was what, seven years old at the time? Anyway, he explicitly rejects the politics of the 1960s in his speeches.

Toward the end of the ad, the voice-over says:

John McCain doesn’t always tell us what we hope to hear. Beautiful words cannot make our lives better, but a man who has always put his country and her people before self, before politics, can.

Don’t hope for a better life. Vote for one. McCain.

I bolded the words that the voice-over speaks with special emphasis.

Can a commercial like this neutralize Obama’s message of “Yes we can” and the “politics of hope”? I didn’t find it convincing, but I’m obviously not the target audience.

What do you think?