Market research and polling expert Kent Kroeger argues that without a major re-branding effort, the national and Iowa Democratic Party will not build a durable electoral majority anytime soon. -promoted by desmoinesdem

The Democrats’ brand, nationally and here in Iowa, is in desperate need of a reboot. The once growing assumption that the Donald Trump presidency will soon implode ended with his speech to Congress last Tuesday.

Following the speech, many Democrats finally reached Kübler-Ross’ final stage of grief over the 2016 general election: acceptance.

Former Labor Secretary Tom Perez will be the first Latino to chair the Democratic National Committee, having won Saturday’s election on the second ballot by 235 votes to 200 for Representative Keith Ellison. Perez immediately moved to name Ellison deputy leader of the party, and delegates approved that motion by acclamation. Soon after, Ellison urged those who “came here supporting me”

to give everything you’ve got to support Chairman Perez. You love this country, you love all the people in it, you care about each and every one of them, urban, rural, suburban, all cultures, all faiths, everybody, and they are in need of your help. And if we waste even a moment going at it over who supported who, we are not going to be standing up for those people. We don’t have the luxury, folks, to walk out of this room divided.

Perez and Ellison then did a joint media appearance, wearing each other’s supporter buttons. Unfortunately, the Facebook comment thread below that video is dominated by angry progressives threatening to leave the party.

I’ve seen similar arguments playing out in several popular Facebook groups for Iowa Democrats, ever since news broke late Friday that Iowa’s voting members of the DNC would support Perez. Many activists who favored Bernie Sanders in the caucuses, including some members of the Iowa Democratic Party’s State Central Committee, are upset by the unified vote for Perez, considering how many Iowa Democrats backed Ellison. Others felt it was poor form that the SCC didn’t get advance warning before Perez announced the Iowa delegation’s support on Twitter. A few claimed that state party chair Derek Eadon and first vice chair Andrea Phillips had led them to believe they would support Ellison for the DNC job.

More broadly, Democrats in Ellison’s camp were upset by what they perceive as party insiders choosing corporate lobbyists over progressives, failing to grasp the need for reform, attaching too much importance to fundraising, or being afraid of a black Muslim representing the party. The comments in this Bleeding Heartland thread reflect views I’ve seen in many other forums. Apparently the rhetoric is even harsher in some of the “secret” Facebook groups frequented by Iowa Democrats on the Sanders wing.

I understand why so many activists preferred Ellison, but I don’t understand the widespread condemnation of Perez, given his record on labor and civil rights issues. People who have followed his work closely think highly of him. After the jump I’ve posted excerpts from Perez’s official bio, along with the statement Sanders released following the DNC vote.

This is an open thread: all topics welcome. Yet again this weekend, legislative forums around the state drew hundreds of attendees. I’m always seeking tips on noteworthy remarks by Iowa House or Senate members at public events. If you have an anecdote to share, or better yet a recording, please post a comment in this thread or contact me privately by e-mail at the address near the lower right of this page.

Iowa’s five voting members of the Democratic National Committee will support former U.S. Labor Secretary Tom Perez in tomorrow’s election of a new national party chair, Perez announced on Twitter this afternoon. The Iowa Democratic Party confirmed the news and provided this statement from state party leader Derek Eadon:

Who’s up for a thread about Hillary Clinton’s potential running mates? Jeff Zeleny and Dan Merica reported for CNN yesterday that Clinton has a short list of “fewer than five” candidates for vice president. Possible names include: U.S. Senator and former Virginia Governor Tim Kaine, Senator Elizabeth Warren of Massachusetts, Senator Sherrod Brown of Ohio, U.S. Labor Secretary Tom Perez, U.S. Secretary of Agriculture and former Iowa Governor Tom Vilsack.

Citing unnamed “Democrats close to the process,” Zeleny and Merica say Housing and Urban Development Secretary Julian Castro and U.S. Representative Xavier Beccera of California “are no longer thought to be in serious contention.”