In April the Iowa State Board of Education approved new nutrition standards:

A special task force drew up the standards, which set limits on calories, fat content, sugar and other nutritional measures. Carbonated beverages are banned. Caffeinated beverages and sports drinks are banned in elementary schools.

But the rules do not apply to food provided by school lunch or breakfast programs, items sold at concession stands or certain fundraisers or items provided by parents, teachers or others for class events.

Although I would have preferred tougher guidelines, these rules were a step in the right direction. To be more precise, they would have been a step in the right direction. After protests from some school officials, the State Board of Eduation “delayed most of the standards from going into effect until the 2010-11 school year.”

By that time, the regulations may have been relaxed, judging from what happened last week in the state legislature’s Administrative Rules Review Committee (unofficial motto: “Where good rules go to die”). The rest of the story is after the jump.

With numerous studies linking soft drinks to rising rates of obesity and type 2 diabetes, especially in children, reducing consumption of sugary drinks would appear to have obvious benefits for public health. Limiting access to soft drinks at school has been shown to reduce children’s overall consumption of such beverages, and raising the price of soft drinks through new taxes would likely reduce consumption among adults too.

Iowa native Susan Neely will lead the opposition to policies aimed at getting Americans to drink less pop, soda or sugary juice and sports drinks. In the Sunday Des Moines Register, Philip Brasher profiled Neely, who has been president and chief executive of the American Beverage Association since 2005. I recommend reading his whole article, but I will comment on a few key points after the jump.