Thomas Beaumont wrote about the Republican Party of Iowa’s revamped outreach strategy in Monday’s Des Moines Register. GOP chairman Matt Strawn is working on several fronts to bring the party back to power after three consecutive losses in Iowa gubernatorial elections and four consecutive elections in which Republicans lost seats in the Iowa House and Senate.

Strawn’s strategy consists of:

1) meeting with activists in numerous cities and towns

2) using social networking tools to spread the Republican message

3) building an organization with a more accurate database

After the jump I’ll discuss the strengths of this approach as well as its glaring flaw.