Over at MyDD, Todd Beeton put up a thread linking to a Newsweek story about the brand messaging of major presidential candidates, based on their bumper stickers.
Click the link to the Newsweek story and scroll down to see a designer's expert analysis. He liked Hillary's branding, thought Obama's design looked good, and considered Edwards' use of a green trail off a star “crazy and daring.”
I had to go look at my own bumper sticker; not being a visual person, I hadn't even noticed there was any green on the Edwards sticker.
On the Republican side, he thought McCain had the worst logo and didn't like the militaristic star. Rudy's logo looks like “a brick wall,” and Mitt Romney's sticker looks like it belongs to “someone who's not going to win.”
I also encourage you to read the comments below Beeton's post, because several MyDD readers had interesting things to say. For instance, Hillary's bumper sticker is apparently too tall to fit on old-fashioned chrome bumpers–only would work on newer vehicles.
Several commenters also agreed with me that while McCain's logo may not be great, Romney's is by far the worst. McCain at least has good branding if he wants to appeal to the veterans' vote, which is important in GOP primaries.
What do you think about these and other bumper stickers? Have you seen many lately? Driving around town, I've just seen a few Edwards and Obama stickers, plus one Hillary sticker and one for Ron Paul.