What’s on your mind this weekend, Bleeding Heartland readers? This is an open thread. I live-blogged yesterday’s gubernatorial debate, for those who missed it.
Today’s Sunday Des Moines Register includes a big feature by Jason Noble and Jeffrey C. Kummer on the $13.8 million spent so far on television commercials to influence Iowa’s U.S. Senate race. I’ve posted some excerpts after the jump.
Does anyone else think we’ve passed the point of diminishing returns on tv ads in this race? The vast majority of ads aired have been negative, and the overall quality has been poor. One of the biggest anti-Ernst spenders, NextGen Climate Action, has not produced a decent commercial yet. Most of the output has been so bad, I honestly believe Braley would be better off if NextGen had not gotten involved in this campaign at all. The Sierra Club’s spots are only marginally better. Some of the Braley campaign’s own negative ads have struck me as potentially effective, but at this point I suspect most Iowans are tuning out political ads. The volume has been overwhelming in the targeted media markets.
Pro-Republican groups, starting with fronts for the Koch brothers and now including one of Karl Rove’s outfits, keep pounding at the same two points to make Braley look bad: he insulted Senator Chuck Grassley and allegedly all Iowa farmers, and he missed a lot of House Veterans Affairs Committee meetings. But I have to wonder: once someone has heard 500 times about Braley’s alleged insult to Iowa farmers, will hearing it another ten or twenty times make any difference? Craig Robinson thinks Republicans are putting too many eggs in these baskets, and I tend to agree. The biggest accomplishment of these anti-Braley ads has been to force the Democrat to spend a lot of his money countering these charges (for instance, with tv spots on his connection to his grandparents’ farm or about what he has done for Iowa veterans). They have dictated the terms of his positive messages.
Probably the best outside ad money spent so far has been by the Chamber of Commerce. They’re running ads with Senator Chuck Grassley and Iowa Secretary of Agriculture Bill Northey endorsing Ernst. Simple, positive messages.
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