Iowa’s Republican legislators, Governor Kim Reynolds, and Senator Chuck Grassley inspired the majority of Bleeding Heartland’s most-read posts during the year that just ended. But putting this list together was trickier than my previous efforts to highlight the site’s articles or commentaries that resonated most with readers.
For fifteen years, I primarily used Google Analytics to track site traffic. Google changed some things this year, prompting me to switch to Fathom Analytics (an “alternative that doesn’t compromise visitor privacy for data”) in July. As far as I could tell during the few days when those services overlapped, they reached similar counts for user visits, page views, and other metrics. But the numbers didn’t completely line up, which means the Google Analytics data I have for posts published during the first half of the year may not be the same numbers Fathom would have produced.
Further complicating this enterprise, I cross-post some of my original reporting and commentary on a free email newsletter, launched on Substack in the summer of 2022 as part of the Iowa Writers’ Collaborative. Some of those posts generated thousands of views that would not be tabulated as visits to Bleeding Heartland. I didn’t include Substack statistics while writing this piece; if I had, it would have changed the order of some posts listed below.
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