Craig Robinson is among the go-to Republicans for national press covering the Iowa caucuses. His insights are partly informed by a wealth of experience: as a staffer on Steve Forbes’ presidential campaign before the 2000 caucuses, as political director of the state GOP during the year before the 2008 caucuses, and as publisher of The Iowa Republican blog since 2009.

One salient fact rarely, if ever, makes it into the news stories quoting Robinson about prospects for Republican contenders in Iowa: his company Global Intermediate has been paid to do direct mail for or against certain candidates in the field.

When politicians lie, opponents often echo longtime Senator Daniel Patrick Moynihan’s famous words: You’re entitled to your opinion, but you’re not entitled to your own facts.

Politicians can get away with deception, however, when journalists present conflicting facts as opposing viewpoints in a “he said/she said” frame. So it was when Governor Terry Branstad recently touted phony job creation numbers, and reputable Iowa journalists hid behind “critics say” rather than acknowledging reality: no serious economist would recognize those statistics.

And so it was when the Des Moines Register again covered the Iowa Department of Revenue’s unprecedented attempt to rewrite tax code through the rule-making process. Statehouse reporter Brianne Pfannenstiel’s attention to the topic is welcome. The rule change has been an under-reported Iowa politics story this fall, even though it could have a huge impact on the state budget in coming years. Unfortunately, as was the case in earlier articles for the Register on the same controversy, Pfannenstiel avoided stating some important truths about the Branstad administration’s efforts, attributing such observations to “others” including “Democratic lawmakers.”

The journalist’s reflex to appear impartial by presenting factual statements as partisan opinions is part of what media critic Jay Rosen has called the View from Nowhere.

David Chivers started work yesterday as the Des Moines Register’s president and publisher. The Des Moines native comes from a strong background in digital marketing. Speaking to Register employees on the day Gannett announced his hiring, Chivers acknowledged he has a lot to learn about the newspaper and said he welcomed “candid discussions” on how to “push the brand and the business forward.”

In that spirit, I offer my thoughts on ways the Register could better serve readers who rely on the paper for political news. Balanced, fact-based reporting is central to the Register’s brand as “the newspaper Iowa depends upon.” Unfortunately, last year’s election coverage hurt the Register’s reputation among many politically-engaged Iowans. Acknowledging the problem is essential to avoid compounding the damage during the upcoming Iowa caucus campaign.