A Siegel has a great diary up on a new television advertising campaign launched by the “Reality Coalition” today to convey this message: “In reality, there’s no such thing as clean coal.” I love the use of humor in the ad:

After the jump, I’ve posted the whole press release issued by the Reality Coalition. You can sign up to join their effort by clicking here.

My only concern about this message is that it suggests greenhouse-gas emissions are the only thing that makes coal “dirty.” Coal-fired power plants are not only a major source of carbon-dioxide emissions that contribute to global warming, they are also one of the leading sources of fine particulate matter linked to asthma and other respiratory problems. This fine particulate matter, also known as particulate matter 2.5, “is much smaller in size and a more serious health hazard” than larger soot particles known as particulate matter 10.

Even if greenhouse gases and all other pollutants emitted by coal-fired power plants could be controlled, coal mining itself would still create adverse environmental impacts. Making coal “clean” would require a lot more than capturing the carbon emissions.

Quibbles aside, I think this commercial is outstanding and look forward to more from the Reality Coalition.

I hope that future advertising will directly combat the coal industry’s claim that we need new coal plants to meet future demand for electricity. In April, Iowa regulators approved Alliant’s application to build a new coal-fired power plant near Marshalltown, and later explained that they did so because they think renewable energy sources will not be sufficient to meet Iowa’s base-load electricity needs in the future.

The environmental movement needs to convince not only the public but also policy-makers from Barack Obama down to state-level regulators that Al Gore’s vision of ending our reliance on carbon-based fuels is realistic.

UPDATE: A commenter at MyDD pointed me to a recent report from Greenpeace called The True Cost of Coal. It contains much more information about health and environmental hazards associated with mining and burning coal.