# Advertising



Pro-Ernst dark money group may get sued over undisclosed finances

UPDATE: Campaign Legal Center filed suit against Iowa Values on February 12. Original post follows.

A group formed to support U.S. Senator Joni Ernst’s re-election may face a lawsuit over its ongoing failure to disclose its fundraising and spending.

Iowa Values, created as a 501(c)4 political nonprofit, has not registered with the Federal Election Commission. The FEC has yet to act on a complaint filed more than a year ago, seeking to bring the group into compliance with campaign finance law.

The Campaign Legal Center, a nonprofit organization supporting public access to the political process, has asked a U.S. District Court in Washington, DC to find that the FEC failed to comply with a court order to address the Iowa Values matter. If the court does so, federal law allows the center “to sue Iowa Values directly” to force disclosure of its financial activity. That option is on the table, an attorney for the center told Bleeding Heartland on February 8.

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The perils of outside money

Author’s Note from Strong Island Hawk: “Outside money” typically refers to super-PACs and dark money groups. “Independent expenditure only committees,” more commonly known as super-PACs, have no limits on contributions from individuals but are prohibited from donating to candidates or “coordinating” with them on strategy or messaging. “Dark money” groups are essentially charities organized under 501(c)(4) of the IRS code and are not required to publicly disclose their donors. These “social welfare” groups can spend certain amounts of their annual budget on political activity. See Issue One’s explainer.

Iowa Democrats are once again trying to figure out what went wrong after another election night full of defeats, including a loss for Senate candidate Theresa Greenfield. Greenfield was a weak candidate: she was yet another wealthy Des Moines real estate developer who was a political novice with no compelling message or agenda. And she was neither an electric speaker nor a sharp debater. But Iowans were never really given a choice.

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The Joni Ernst/Chuck Grassley combo in Iowa's U.S. Senate races

Herb Strentz explores rhetoric from Iowa’s 2014 and 2020 U.S. Senate campaigns and finds parallels between our two Republican senators. -promoted by Laura Belin

Labor Day in even-numbered years usually brings more public interest in politics and the final stage of hopeful campaigns for Congress or the presidency.

This time around, many are driven by dread — dread of elections past, and, oh yeah, fears for the one coming on November 3.

Small wonder, given what “We the people” have inflicted upon ourselves.

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Ernst's words don't match actions on COVID-19 relief for fossil fuels industry

U.S. Senator Joni Ernst told members of the Iowa Farmers Union in June that she’d prefer for fossil fuel companies not to be eligible for COVID-19 relief funds.

However, months earlier she was among only two farm state senators to sign a letter aimed at ensuring that oil, gas, and coal companies would have access to federal funding from the Coronavirus Aid, Relief, and Economic Security (CARES) Act.

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Loretta Sieman on the public option and why she's in that ad

Industry-funded groups have recently spent more than a million dollars on television and online advertising in Iowa opposing Democratic plans to expand access to health insurance.

Some ads primarily focus on single-payer plans (often known as Medicare for All), which more than half a dozen presidential candidates are supporting. But Partnership for America’s Health Care Future has used its hundreds of thousands of dollars in the Des Moines market targeting more modest proposals to offer a “public option” on exchanges selling private health insurance policies.

Many central Iowa Democratic activists were surprised and upset to see Loretta Sieman, a longtime West Des Moines city council member, in one of the partnership’s commercials. Sieman spoke to Bleeding Heartland on September 11 about why she opposes the public option and why she agreed to appear in the ad, now in heavy rotation on YouTube as well as Des Moines broadcast and cable stations.

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Dark money group spent $1.25 million pushing MidAmerican's solar bill

A group that popped up this year to support MidAmerican Energy’s solar bill spent $1.25 million on television commercials alone, as well as at least $11,000 on Facebook advertising and an undisclosed sum on direct mail.

The REAL Coalition conceals its donors and board members but appears to be funded primarily by utility companies and the industry’s trade association.

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IA-01: First thoughts on a possible Rod Blum-Abby Finkenauer rematch

Thomas Nelson of the Waterloo/Cedar Falls Courier was first to report last week that former U.S. Representative Rod Blum’s campaign has spent $11,365 on polling this year. Blum’s quarterly filing with the Federal Election Commission showed two disbursements to the candidate’s longtime pollster in early January.

The payments exceeded the $4,119 Blum for Congress owed The Polling Company at the end of December, indicating that Blum commissioned new surveys in the first district and wasn’t merely settling debts left over from the 2018 campaign.

While I have not been able to find details about the questions asked, his campaign likely tested voters’ views on key issues as well as approval and favorability numbers for himself and Representative Abby Finkenauer. Blum hasn’t ruled out running for office again. Nelson noted that he appeared at a Jones County GOP event on April 11.

No Republican has confirmed plans to run against Finkenauer. I see Blum as a weaker challenger than State Representative Ashley Hinson, who has said she’s considering the race and will make her intentions known after the legislative session ends.

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Democratic statewide candidates need sharper rhetoric

Joe Gorton: “Fred Hubbell’s campaign for governor is the most recent example of a candidacy that failed to couple a strong emotional tone to strong content.” -promoted by Laura Belin

For the third consecutive time, Iowa Democrats are licking our wounds after a gubernatorial campaign loss. Not surprisingly, there are many competing explanations for what went wrong. Within those explanations one factor is largely ignored: dull campaign rhetoric.

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IA-Gov post-mortem: One mistake and two missed opportunities

Nate Williams is a labor attorney and served in the Iowa House from 2009 through 2012. -promoted by desmoinesdem

I am not sure whether to think of this as “three mistakes Fred Hubbell’s campaign made” or “one mistake the Hubbell campaign made and two missed opportunities.”

Either way, there are three things I wish the Hubbell campaign would have done very differently.

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Twenty Iowa House races to watch, with ratings

In some states, gerrymandering predetermines the outcome of most legislative races. But many Iowa House and Senate districts are in play every election year, thanks to our non-partisan redistricting system.

Drawing on voter registration totals, recent voting history, absentee ballot numbers, and where Democratic or Republican leaders have made large expenditures, I’ve identified the state House seats most likely to indicate whether Democrats can win control of the lower chamber, where Republicans now enjoy a 59-41 majority.

The districts are grouped in four categories: Democratic-held open seat, Republican-held open seats, Democratic incumbents facing strong challengers, and GOP incumbents facing strong challengers.

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IA-04: Five reasons Steve King could be in trouble

The Cook Political Report changed its rating on Iowa’s fourth Congressional district today from “likely” to “lean” Republican. Although eight-term U.S. Representative Steve King carried this R+11 district by more than 20 points in 2016, several factors make a winning path for Democratic challenger J.D. Scholten seem more plausible than a few months ago, when forecasters moved IA-04 from “safe” to “likely” Republican.

Change Research announced last night that its new survey showed King leading Scholten by just 45 percent to 44 percent. The incumbent quickly released results from an internal poll by WPA Intelligence, showing King ahead by 52 percent to 34 percent, with 11 percent undecided and 3 percent inclined to support a third-party candidate.

FiveThirtyEight.com still gives King a 5 in 6 chance of winning a ninth term, but he could have set himself up much better for next Tuesday. Consider:

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Iowa media shrug as Farm Bureau deploys corporate cash for Mike Naig

Iowa law prohibits corporate campaign contributions, so it seems like big news for a business lobby group to seek a “one-time investment of corporate funds” on behalf of a statewide candidate whose election “could return dividends for a decade or more to come.”

Yet media gatekeepers have mostly decided the Iowa Farm Bureau Federation’s plan to elect Republican Mike Naig as secretary of agriculture isn’t newsworthy.

While most print and broadcast outlets ignore the story, pro-Naig advertising that strongly resembles the Republican’s campaign messaging has reached hundreds of thousands of voters.

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Iowa Senate Republicans on tv to defend Jack Whitver, Julian Garrett

Five weeks before the general election, the Republican Party of Iowa has begun airing television commercials to promote Senate Majority Leader Jack Whitver and State Senator Julian Garrett.

The advertising suggests that Republican internal polling shows Democrats Amber Gustafson and Vicky Brenner within striking distance in Senate districts 19 and 13, respectively. Democratic internal polling presumably shows competitive races too, since former President Barack Obama included Gustafson and Brenner on his list of Iowa endorsements this week. Only five state legislative candidates made the cut.

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IA-02: Dave Loebsack should spend less on tv, more to elect Iowa Democrats

Six-term U.S. Representative Dave Loebsack will spend more than a million dollars over the next seven weeks running television commercials for a race not seen as competitive by any election forecaster or political advocacy group.

Meanwhile, his campaign has contributed just $125,000 to the Iowa Democratic Party’s coordinated effort to boost candidates running for all state and federal offices.

What’s wrong with this picture?

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IA-01: Republicans really are writing off Rod Blum (updated)

With just seven weeks remaining before election day, “No Republican organization has put money toward TV ads that could benefit” U.S. Representative Rod Blum in Iowa’s first Congressional district, Barbara Rodriguez and Brianne Pfannenstiel reported for the Des Moines Register on September 17. Their analysis of television air time data from Kantar Media showed that groups supporting Democratic challenger Abby Finkenauer “have spent or reserved more than $1.2 million for airing political ads” in IA-01. Blum’s campaign has placed $129,000 in television ad buys, and no GOP-aligned groups have indicated plans to advertise in the district.

In many battleground Congressional races, candidates run mostly positive tv ads, while outside groups pay for the hatchet jobs. That normal division of labor won’t be available to Blum. He will have to cover the cost of any negative ads about Finkenauer from his own campaign funds, leaving less money to make an case for himself on the air.

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Duplicity in action: The Kim Reynolds mental health ad

Matt Chapman had a “visceral reaction” to the governor’s campaign ad about mental health. -promoted by desmoinesdem

If you watch Jeopardy! or the local news, you have been seeing a lot of campaign commercials for Governor Kim Reynolds. The first three were biographical in content, and the latest attacks Fred Hubbell over his leadership of the Younkers department store chain. (Iowa Starting Line pointed out that ad featured local GOP activists posing as people affected by store closures.)

The fourth Reynolds campaign spot, “Leader,” gaslights Iowans on our state’s inadequate mental health system.

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IA-Gov: Reynolds hits the panic button

Governor Kim Reynolds launched her first negative television commercial on July 20, with a spot focusing on decisions Fred Hubbell made as chief executive of Younkers during the 1980s. The move came a few days after another national election forecaster declared the Iowa governor’s race a “toss up,” as Cook Political Report did last month.

Incumbents who are confident about their standing with voters don’t typically go negative on tv this far out from an election. New campaign disclosures filed on July 19 show that while Reynolds had more cash on hand than her opponent–even after spending $1.2 million on advertising since the end of May–Hubbell more than doubled her fundraising during the same period and will likely be competitive financially through the November election.

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IA-03: Five promising signs for Cindy Axne, three for David Young

Two of Iowa’s four Congressional campaigns are among the most competitive U.S. House races in the country. On July 18, the Cook Political Report moved the third district contest from “lean Republican” to “toss up,” saying Democratic challenger Cindy Axne “has developed into a serious threat” to two-term Republican incumbent David Young.

While it’s always been clear IA-03 would be in play this cycle, insiders in both parties and election forecasters have generally seen Young as less vulnerable than GOP Representative Rod Blum. Iowa’s first district has been widely acknowledged as a toss-up race for months. Even now, Young looks better positioned to survive a possible Democratic wave election than Blum.

Here’s why Democrats and Republicans have grounds to feel optimistic about IA-03:

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IA-04: What needs to happen for J.D. Scholten to beat Steve King

Representative Steve King is making national news again, this time for re-tweeting a neo-Nazi British politician. King’s long had a thing for European right-wingers who stir up racist fear about non-white immigration. As usual, no House Republicans are calling for King to resign, nor has any prominent Iowa Republican denounced the sentiments. King repeated his warning about immigration this morning.

J.D. Scholten won the Democratic nomination in Iowa’s fourth Congressional district convincingly with 51 percent of the vote in a three-way field. He will be the underdog in November. All the major election forecasters rate this district as safe for Republicans, since King won more than 60 percent of the vote in 2014 and 2016.

On the other hand, a few months ago, a Democrat won a special election in a Pennsylvania U.S. House district with a partisan voting index of R+11–the same as IA-04. More recently, a Republican barely won a special election in an R+13 Arizona House district.

Here’s what Scholten needs to pull off what would be a huge upset:

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How important were TV ads for Fred Hubbell?

Most Iowa politics watchers expected Fred Hubbell to win the Democratic nomination for governor last Tuesday. But the scale of his victory surprised many. How did Hubbell gain more than 55 percent of the vote and carry 96 of 99 counties against several other well-qualified candidates?

Hubbell’s unprecedented spending before an Iowa primary made him much better-known than the other five Democrats on the ballot. Television advertising was the campaign’s most costly investment: sixteen different commercials aired on stations reaching at least two-thirds of Iowa’s population, beginning last October.

The county-level results suggest that while Hubbell could have become the nominee without such saturation, tv ads helped him win a majority rather than merely a plurality among primary voters.

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Hit piece on Matt McCoy cites Bleeding Heartland. Here's the context

Hundreds if not thousands of Des Moines voters received a mailing on May 26 attacking State Senator Matt McCoy, who is challenging incumbent John Mauro in the June 5 Democratic primary for Polk County Supervisor District 5. The piece featured the headline and first two sentences from a ten-year-old Bleeding Heartland post, “McCoy to pay fine to settle ethics investigation.”

That fine stemmed from an illegal contribution to Mike Blouin’s campaign for governor in 2006. But the extortion charge cited in the same mail piece was not proven in court. On the contrary, the case was arguably an abuse of power by then Republican U.S. attorney Matt Whitaker. The third claim in the anti-McCoy mailer seems like a stretch as well.

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IA-Gov: Highlights from candidates' new fundraising reports

With three weeks to go before Iowa’s June 5 primary, Democrat Fred Hubbell had already spent nearly twice as much on his gubernatorial campaign as Terry Branstad did to win the Republican nomination in 2010.

Follow me after the jump for highlights from campaign finance disclosures by Governor Kim Reynolds and her Democratic challengers. Posts in progress will cover newsworthy details about other Iowa candidates’ fundraising and spending. All the latest reports, which were due May 21, are available here.

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Five questions inspired by the Des Moines Register's IA-03 poll

Iowa’s third Congressional district Democratic primary has no clear front-runner, according to the first public poll of the race by Selzer & Co for the Des Moines Register and Mediacom. If the June 5 election were held today, 27 percent of respondents would support Eddie Mauro, 26 percent Cindy Axne, 11 percent Pete D’Alessandro, 10 percent “none of these/someone else/would not vote,” and 26 percent unsure/refused to answer.

Mauro has the highest name recognition in this field–not surprising, since he comes from a well-known Polk County political family and began advertising on Des Moines television stations in mid-April, about two weeks before Axne and D’Alessandro did. Selzer found 42 percent of respondents had a favorable view of Mauro, 13 percent unfavorable, and 46 percent didn’t know enough to have an opinion, William Petroski reported for the Des Moines Register today. The comparable numbers for Axne were 33 percent favorable, 8 percent unfavorable, 59 percent unsure, and for D’Alessandro, 22 percent favorable, 10 percent unfavorable, 68 percent unsure.

I have no idea who will win the nomination. Five questions came to mind after reading Petroski’s write-up.

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Des Moines Register poll: Bad news for Hubbell, worse news for everyone else

After spending millions of dollars more than his closest competitor, Fred Hubbell leads the Democratic field of gubernatorial contenders, the latest Selzer poll for the Des Moines Register and Mediacom finds. But Hubbell hasn’t locked up the race: this snapshot suggests his support is below the 35 percent level needed to win the June 5 primary outright, and three-quarters of respondents said they are open to changing their minds.

While other candidates have an opportunity to gain ground, they likely lack the capacity to reach as many Iowans as Hubbell will during the home stretch. And no one is in a position to make a case against the front-runner that large numbers of voters will see.

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The case for each Democrat running for Congress in IA-03

With less than three weeks remaining before the June 5 primary, many Democrats (including myself) are still undecided in the primary to represent Iowa’s third Congressional district. All three candidates left standing in the once-crowded field have raised enough money to run strong, district-wide campaigns.

This post focuses on how Cindy Axne, Pete D’Alessandro, and Eddie Mauro have presented themselves in stump speeches, direct mail, and television commercials aimed at Democratic voters.

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IA-03: Every Democrat has the resources to compete (updated)

The Democratic campaign in Iowa’s third Congressional district is unlike any three-way race I can recall here. All of the candidates have raised enough money to get their message to voters district-wide before the June 5 primary. Disappointed activists won’t be able to claim later that their favorite could have won the nomination if only s/he hadn’t been drowned out by a better-funded front-runner.

Meanwhile, two-term Republican Representative David Young continues to amass a huge war chest, mostly thanks to a small army of corporate political action committees.

Highlights from the latest round of Federal Election Commission reports are after the jump.

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The state of play in Iowa's most competitive Congressional race

It’s been too long since Bleeding Heartland checked in on the campaign in Iowa’s first Congressional district. Two-term Representative Rod Blum is not only our state’s most endangered U.S. House member, he is among the country’s most vulnerable GOP incumbents, according to leading election forecasters.

Recent revelations about Blum’s shady, undisclosed internet company may further undermine his election prospects. Tin Moon used Blum’s chief of staff in a fake testimonial, touted phony client “success stories” on its website, and solicited business by promising to make FDA warning letters harder to find in online searches.

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Rod Blum's internet business, other firms tout identical "success stories"

The Dubuque-based company mostly owned by U.S. Representative Rod Blum touts the same 11,000 clients and verbatim “success stories” as several other firms offering search engine optimization (SEO) services around the country.

Tin Moon‘s existence and connection to Blum became widely known this week following coverage by the Associated Press. Todd McCally, listed on Tin Moon’s website as “Chief Technology Officer and Director of SEO Activity and Research,” holds similar titles for at least four other companies, several of which promote the same customer testimonials.

The founders of two such firms told Bleeding Heartland today that they and Tin Moon were “affiliates” of McCally’s parent company, GetMePlacement.com.

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Rod Blum's undisclosed, shady company used Congressional staffer for fake ad

How many unscrupulous practices can one member of Congress engage in with one small business in less than two years?

Quite a few, as Ryan Foley showed in a scoop with an incredible lede: “A congressman from Iowa violated House ethics rules by failing to disclose his role in a company that he formed, a mysterious outfit that uses his top federal staffer in a false testimonial promoting its services, an Associated Press review shows.”

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Hear John Delaney's early pitch to Iowa Democrats

Two years before the 2020 Iowa caucuses, U.S. Representative John Delaney of Maryland is already investing heavily in reaching voters here. Delaney visited Iowa for the first time within weeks of announcing his presidential candidacy last July. This past weekend, he made his sixth swing through the state, attending events in Cedar, Dubuque, Clinton, Clayton, Delaware, Jackson, and Scott counties.

Most Iowans will be introduced to Delaney through his television commercials. His debut ad aired during the Super Bowl in the Des Moines, Cedar Rapids, Davenport, and Sioux City markets. The second spot began running on February 5 as “part of a million-dollar, month-long Iowa television buy,” according to a campaign news release. I enclose below videos and transcripts of both commercials.

Hundreds of Democratic activists have already heard Delaney at a meet and greet or local party event where he was a featured speaker. I recorded his speech at the Third Congressional District Hall of Fame dinner last October. The second part of this post contains the sound file and a transcript of key passages.

Finally, I asked Delaney to react to some activists’ concern that a sharper focus on issues white working-class voters care about could make Democratic candidates less committed to other stances, which are critically important to segments of the party’s base.

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IA-Gov: Latest Nate Boulton spot pitches for older voters

Six of the 23 current state lawmakers who have endorsed Senator Nate Boulton for governor speak on his behalf in a television commercial that began airing today in the Des Moines and Cedar Rapids markets. It’s the second spot Bolton’s campaign has released as part of a buy that will run through the February 5 precinct caucuses, at which Democratic activists will elect county convention delegates.

The ad appears to be designed to shore up Boulton’s support among older Democrats, who make up a larger portion of Iowa’s electorate than many people realize.

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"Everybody in, nobody left out": Cathy Glasson spotlights universal health care

Declaring that health care is a “fundamental human right,” and “Iowa should lead the way,” Cathy Glasson is taking her message to Iowa television viewers, beginning January 18. Single-payer health care reform has been a central theme of Glasson’s stump speeches since she began exploring a gubernatorial campaign. Her stance on that issue was a key factor in attracting endorsements from some progressive organizations and many activists who caucused for Bernie Sanders in 2016. It even helped Glasson win over television and movie actor Piper Perabo (hat tip to Christian Ucles). As Gavin Aronsen observed in this Iowa Informer profile, “lefty media outlets” with a national audience “have taken notice of Glasson’s grassroots campaign” too, in part because of her vocal support for Medicare for All.

I enclose below the video and transcript of “Heart,” which will air in the Des Moines and Cedar Rapids markets, according to a campaign news release. The spot is a good way for Glasson to distinguish herself from the rest of the field. Among her six rivals for the nomination, only Jon Neiderbach is also on record supporting single-payer health care. Neiderbach is unlikely to have the funds for substantial television advertising before the primary, though. I am seeking further details on how Glasson envisions creating a state-level universal health care system to replace private insurance and will update this post as needed.

Glasson is the third Democratic gubernatorial candidate to run tv ads this year, after Fred Hubbell and Nate Boulton. Two factors are driving the unusually early start for paid advertising. The upcoming Iowa precinct caucuses will be the first step in a convention process that may select the Democratic nominee, if no candidate receives at least 35 percent of the vote in the June 5 primary. In a departure from usual practice during non-presidential years, many Democratic caucuses will divide into preference groups based on the governor’s race on February 5. Field organizers and volunteers for the various contenders are working hard to turn their people out, because supporters of viable candidates will be able to elect county convention delegates.

Glasson can afford to pay for television commercials now without depleting her resources. Entities affiliated with the Service Employees International Union have contributed at least $1.8 million to her campaign so far, Iowa Starting Line reported on January 16.

UPDATE: Our Revolution, the national group that grew out of Bernie Sanders’ presidential campaign, endorsed Glasson on January 18. In a statement, executive director Shannon Jackson said, “We are proud to support a progressive candidate like Cathy who has such strong ties to the labor community. From her work with the SEIU, to her activism on issues like raising the minimum wage and providing universal health care, Cathy has set herself apart from the competition. Having lived in Iowa her entire life, Cathy knows the needs of the working-class people of all backgrounds. Cathy is a proven leader who will work to ensure all Iowans have access to a good paying job, affordable housing, and quality health care.”

The Iowa CCI Action Fund, which endorsed Glasson in September, announced on January 18 that it will spend $40,000 to support her campaign over the next five months. “The funds will go towards statewide communications as well as grassroots field organizing in seven key counties: Story, Boone, Hardin, Sac, Guthrie, Adair, and Poweshiek.” The SEIU political action committee donated $30,000 to Iowa Citizens for Community Improvement in October, funds that will support Iowa CCI’s state PAC. I sought comment from CCI on the funding and endorsement process; scroll to the end of this post for the group’s reply.

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Fred Hubbell, Nate Boulton up on tv ahead of Iowa caucuses

For the first time in Iowa history, multiple gubernatorial candidates are airing television commercials four and a half months before the primary. Fred Hubbell’s campaign launched its fourth statewide tv ad last week, while the first spot for Democratic rival Nate Boulton hits the screens today in the Des Moines and Cedar Rapids markets. UPDATE: Cathy Glasson has placed a television ad buy too. Iowa Starting Line reported today that committees affiliated with the Service Employees International Union have donated $1,819,931 to Glasson’s campaign already.

The new Hubbell ad references the themes of his campaign’s first three spots: support for Planned Parenthood, mental health funding, and better economic development practices. (Bleeding Heartland published those videos here, here, and here.) Boulton’s commercial highlights his role leading the opposition to Republican efforts to strip away collective bargaining rights during last year’s legislative session. Scroll down for details on both ads.

Hubbell has been on the air for months, having raised well over $1 million since last summer. Boulton’s campaign war chest is likely to be substantially smaller–we’ll know for sure when all the 2017 finance reports are published later this week. While candidates normally conserve their cash to use on television and radio spots closer to the primary, Boulton has good reason to spend some money now.

The Iowa Democratic precinct caucuses are coming up on Monday, February 5. Caucus-goers will elect county convention delegates, who in turn will select district and state delegates at county conventions on March 24. With seven Democrats running for governor, state convention delegates may end up selecting the nominee on June 16, if no candidate receives at least 35 percent of the vote in the June 5 primary.

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