First in a series of posts on GOTV in Iowa this year
Air time for television advertising has become the most expensive line-item in many election campaigns. Outside groups have spent millions of dollars already on Iowa commercials targeting U.S. Senate candidates Bruce Braley and Joni Ernst, with millions more to be spent over the next 60 days. Nevertheless, I don’t know many people who believe attack ads will determine the outcome of close races like Iowa’s U.S. Senate battle. Barring some extraordinary campaign event (such as a meltdown in the debates), the winner will be the candidate whose side does a better job of identifying its supporters and turning them out to vote.
The number of Iowans who voted in each of the last two midterm elections was about a third lower than the number who had voted in the most recent presidential election. If that trend holds, approximately 1.1 million Iowans will cast ballots in the 2014 general election. Braley and other Democrats can’t afford to have turnout resemble 2010, when only 56.5 percent of registered Iowa Democrats voted, as opposed to 69 percent of registered Republicans.
The Iowa Democratic Party has been crowing about its bigger and better “coordinated campaign,” an effort to build on the successful 2012 early voting program here. No question, Democrats got a big jump on the ground game while the Iowa GOP was mired in poor fundraising and a messy leadership transition. Democrats have had canvassers out every weekend for months, and so far have generated many more absentee ballot requests than Republicans. The Iowa GOP has stepped up its door-knocking over the past several weeks, and Governor Terry Branstad will spend part of his war chest to assist the early voting efforts.
Knocking on doors is one of the most valuable ways to volunteer for a campaign. For those willing to spend a few hours on a weeknight or a weekend afternoon, I’ve enclosed my best advice for canvassing after the jump. Please feel free to share your own experiences with canvassing (on either side of the door) in this thread. Six years ago, a guest diarist posted his top tips here.
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