Senator Bernie Sanders’ presidential campaign started running its first television commercial in Iowa and New Hampshire this week, roughly three months after Hillary Clinton’s campaign went on the air in the first two nominating states. I enclose below the video and annotated transcript for “Real Change,” which packs a surprising amount of Sanders’ personal background and political goals into 60 seconds, without being too wordy. A viewer who knew nothing about the candidate before watching this spot would come away with a decent grasp of where Sanders came from and why he is running for president. That’s not easy to accomplish in an introductory commercial, though it’s more doable in a minute than in 30 seconds.
When Sanders launched his campaign in April, few would have expected him to be able to go up on statewide television three months before the Iowa caucuses. Through an outpouring of grassroots support, Sanders has raised an astonishing amount of money. His campaign brought in $26 million during the third quarter, including about $2 million on September 30 alone and nearly another $2 million during the 24 hours after the first Democratic debate on October 13. (The new Republican establishment darling, Senator Marco Rubio, only raised about $6 million for his presidential campaign during the entire third quarter.) The Sanders tv ad refers to “over a million contributions.” In every version of his stump speech that I have seen this year, Sanders points out that the average donation to his campaign is a little more than $30, whereas some other candidates rely mostly on large contributions from millionaires.
Any comments about the Democratic presidential race are welcome in this thread. If you never read Paul Lewis’s profile of Sanders for The Guardian this summer, I highly recommend it.