Steve Corbin is emeritus professor of marketing at the University of Northern Iowa and a freelance writer who receives no remuneration, funding, or endorsement from any for-profit business, nonprofit organization, political action committee, or political party.
Most people have memorized their Social Security number, cell phone number, anniversary, birthday and the 911 emergency medical, fire and police protection services number. On July 16, the number “988” became an easy-to-remember crisis hotline number we should log into our memory bank.
Anyone who needs support for a suicidal, mental health, substance use crisis, or other emotional issue can dial or text 988. The nationwide set-up should strengthen and expand the existing Lifeline system, which is a national network of more than 200 local, independent and state-funded crisis centers.
Both the new 988 hotline number and the previous ten-digit number (800-273-8255) will remain in operation, providing 24/7 free and confidential support for people in distress.
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