The novel coronavirus (COVID-19) pandemic has drawn massive public attention in recent weeks, with Americans visiting more news sites, clicking more on stories about the virus, and spending more time taking in those articles.
But as new unemployment claims hit record levels and huge numbers of businesses are temporarily shut or attracting far fewer customers, advertising revenue has plummeted. Large national media organizations are taking a hit in revenue, Marc Tracy reported for the New York Times on March 20, and “The outlook is worse for local news websites, daily newspapers in midsize cities and weekly papers across the country, which typically rely on now-struggling neighborhood businesses for the bulk of their advertising.”
That group includes Iowa newspapers. The cutbacks are already affecting coverage at our state’s most influential media outlet.