Writing under the handle “Bronxiniowa,” Ira Lacher, who actually hails from the Bronx, New York, is a longtime journalism, marketing, and public relations professional.
It’s all about image.
“Although we are admonished ‘don’t judge a book by its cover,’ we repeatedly defy that warning as we go about our daily lives responding to people on the basis of their facial appearance,” Dr. Leslie Zebrowitz of Brandeis University and Dr. Joann Montepare of Emerson University wrote in the psychology journal Social and Personality Compass.
“The concept of image management applies to anyone … who has ever wanted to get an idea across to someone else, to influence opinion or action … ” agrees Judith Rasband, founder of the Conselle Institute of Image Management in Orem, Utah. She adds, “[R]egardless of who you are, how old, and what your role or goal, ongoing image management can give you the personal/professional presence you need.”
Seldom in my lifetime has there been a presidential election that didn’t hinge on image. Jimmy Carter’s kindly, pastoral visage against an apparently clumsy Gerald Ford. Rugged, cheerful, upbeat, athletic Ronald Reagan against the hapless Carter, who couldn’t rescue Iran-held U.S. hostages. World War II combat aviator George H.W. Bush against wannabe-helmeted Mike Dukakis. Have-a-beer-with-me-pardner George W. Bush against Al “Gore the Bore.”
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