Hillary Clinton’s first three television commercials in Iowa focused on positive messages about her family background and values, her work before and during her political career, and her commitment to supporting the middle class.

The latest spot to hit Iowa tv screens contrasts Clinton’s priorities with those of Republicans on issues that affect women, families, college students, and the middle class as a whole. Her campaign rolled out the new ad yesterday. I assume more new commercials will come soon, since Clinton plans to stay on the air in Iowa and New Hampshire through October.

After the jump I’ve enclosed a video and annotated transcript of the new Clinton ad. Going negative on Republicans is a smart move, which will resonate with many committed Iowa Democrats. A commercial criticizing Bernie Sanders, Clinton’s main rival for the Democratic nomination, would likely backfire with the caucus-going crowd.

This 30-second spot is called “Get Ahead”:

Hillary Clinton’s voice: If you work hard, and do you part, you should be able to get ahead and stay ahead. [viewer sees unidentified ordinary people getting ready for work]

Hillary Clinton on screen, saying: But the Republicans, they want to go back to letting the super wealthy call the shots.

Clinton’s voice continues: They don’t stand up for equal pay for women. [viewer sees images of working woman putting on a hard-hat]

They don’t support paid family leave. [footage of mother feeding baby in a high chair]

They don’t even really support refinancing student debt. [footage of students, some carrying backpacks]

Clinton on camera again: We’ve got to get this economy working for the vast majority of Americans, not just for those at the top.

That’s what I intend to do as president.

Clinton’s voice: I’m Hillary Clinton, and I approve this message. [viewer sees Clinton sitting between two people; the footage is from one of her Iowa events in the spring.]