Citizens for a Healthy Iowa today released a new 30 second advertisement entitled ‘Drinking Water Roulette’. The ad is the first in a series that will highlight the need for Governor Branstad and the Legislature to improve standards holding Iowa farms accountable for cleaner water. ‘Drinking Water Roulette’ will air on statewide as well as in paid targeted online placements.
Citizens for a Healthy Iowa is a local clean water/environmental advocacy organization chaired by local environmental advocate Mike Delaney.
“It is past time for the Governor to take action and improve Iowa’s drinking water,” said Mike Delaney, President of Citizens for a Healthy Iowa. “Because of runoff from our farms, we have more than 600 polluted rivers, lakes and streams, causing a nitrate surge in our drinking water. It’s unacceptable and irresponsible for the Governor to allow this to continue.”
In the ad ‘Drinking Water Roulette’ five Iowans are given a glass of water, one of which is filled directly from a field. The host then says: “Iowa has some of the cleanest, most pristine drinking water in the world. Unfortunately, when farmers spread manure on their fields, some of that runoff ends up in places it shouldn’t. We shouldn’t have to take chances with the water we drink.”
In addition to airing ‘Drinking Water Roulette’ Citizens for a Healthy Iowa sent greeting cards to every legislator, welcoming them back for the 2014 session. The cards contained an audio message and an image of pollution runoff, emphasizing the impact of Iowa’s failed water quality standards.
*If anyone has questions about Citizens for a Healthy Iowa please contact Mary Beth Mellick at marybeth@groundswellpublicstrategies.com or info@citizensforahealthyiowa.org.
UPDATE from desmoinesdem: I am told that this advertisement is running this week on the following television stations (there is also a radio version):
WHO-TV
KDSM-TV
WOI-TV
KCCI-TV
KCRG-TB
KGAN-TV
KFXA-TV
KWWL-TV
5437 On Media Cable Cedar Rapids
7756 On Media Cable Des Moines
6684 On Media Cable Omaha