Obama looking very presidential in new tv ad

Barack Obama has released a two-minute ad featuring himself addressing the camera. For some reason I can’t find the embed code now, but you can view the ad here. For most of the ad, a web address where people can read Obama’s full economic plan is visible toward the right of the screen (barackobama.com/plan).

This is the script:

   In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news. 600,000 Americans have lost their jobs since January. Paychecks are flat and home values are falling. It’s hard to pay for gas and groceries and if you put it on a credit card they’ve probably raised your rates. You’re paying more than ever for health insurance that covers less and less.

   This isn’t just a string of bad luck. The truth is that while you’ve been living up to your responsibilities Washington has not. That’s why we need change. Real change. This is no ordinary time and it shouldn’t be an ordinary election. But much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track.

   Here’s what I believe we need to do. Reform our tax system to give a $1,000 tax break to the middle class instead of showering more on oil companies and corporations that outsource our jobs. End the ‘anything goes’ culture on Wall Street with real regulation that protects your investments and pensions. Fast track a plan for energy ‘made-in-America’ that will free us from our dependence on mid-east oil in 10 years and put millions of Americans to work. Crack down on lobbyists – once and for all – so their back-room deal-making no longer drowns out the voices of the middle class and undermines our common interests as Americans.

   And yes, bring a responsible end to this war in Iraq so we stop spending billions each month rebuilding their country when we should be rebuilding ours. Doing these things won’t be easy. But we’re Americans. We’ve met tough challenges before. And we can again. I’m Barack Obama. I hope you’ll read my economic plan. I approved this message because bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today. But a new spirit of unity and shared responsibility will.

This seems like a powerful ad to me. I don’t know how many people have the attention span to watch for two minutes, but I feel it’s a nice contrast to the mean-spirited, gimmicky attack ads that are being run against Obama.

I’ll update with the video and a list of states where this ad is running once that is available.

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desmoinesdem

  • Yes I saw this

    earlier. It is great, kind of a Fireside Chat theme. I, like you, worry that the attention span of the people it needs to get thru to won’t be sufficient.

    • Good ad

      I wouldn’t worry about the attention span problem. Seems like usually they cut a “short version” of these ads to run for people who can’t follow along.

      The first two paragraphs clock in at 0:51. Just long enough to throw in a logo and an “approve this message” and cut a minute ad.

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