Political parties and outside groups are increasingly using tactics known as “vote-shaming” as a way to get unreliable voters to participate in the midterm election. Evidence suggests that “voter report cards” and similar techniques based on peer pressure can increase turnout.

Judd Legum reported for Think Progress yesterday that the Republican National Committee is taking this approach to a new and deeply dishonest level.

Screenshots of Facebook ads, promoted by the official Facebook page of the Republican National Committee feature an ominous message: “NOTICE: All Voting Is Public.” The ad tell voters that “In a few months, Iowa will release the list of individual who voted in this election.” Most troublingly, the ad includes an [aerial] view of a neighborhood with checkmarks indicating that “These People Voted GOP.”

Click through to view a screenshot of these Facebook ads. Five houses on the same street in what looks like a wealthy suburban area have check marks near a badge reading “THESE PEOPLE VOTED GOP.” The one house marked with an “X” is labeled, “DIDN’T VOTE DON’T LET THIS BE YOU.”

Anyone can purchase a voter file from the Iowa Secretary of State’s Office that shows who has cast ballots in any recent election. But as Republicans know very well, that information does not reveal how any given individual voted. The Facebook ad is crafted carefully: text the RNC posted above its photo refers accurately to how “Iowa will release the list of individuals who voted in this election.” But the misleading graphics in the photo (“THESE PEOPLE VOTED GOP”) are more eye-catching.

It’s not the biggest lie Iowa Republicans have been pushing this year for political gain, but how disgraceful to stoke fears that neighbors may know whether you voted for the “right” candidates. No wonder the Iowa GOP did not respond to Legum’s request for comment.

I’m interested to know how many states the RNC is targeting with these Facebook ads.