Over the weekend, Staci Appel’s Congressional campaign released a new television commercial responding to Republican claims that she is weak on fighting terrorists. I’ve enclosed the video and transcript after the jump. From a statement accompanying the ad release:

“Our campaign is not going to stand by and let David Young’s Washington cronies play politics with national security in a desperate attempt to save his sagging campaign,” said Appel Campaign Manager Ben Miller. “David Young should join former Congressman Boswell, veterans across the 3rd district and others in renouncing this ridiculous and over-the-top idea that an Iowa mother of six thinks terrorists should have passports.”

Obviously, David Young will do no such thing. He must be grateful that while his campaign suspends its own advertising (presumably for lack of funds), the National Republican Congressional Committee has picked up the slack. Their charge has occupied the media space for nearly a week, putting Appel on the defensive. Every spot she runs responding to the NRCC’s charge represents air time she can’t spend promoting her own positive message.

Research on the media’s role in “agenda-setting” and “priming” suggests that when there is extensive news coverage on a particular topic, the public may be more likely to evaluate candidates in that context. As far as I’m concerned, the sooner Appel can get back to talking about bread and butter economic issues, the better. I understand the need to respond to a false charge, but she needs voters to make up their minds based on domestic policy issues that play to Young’s weaknesses.

Appel for Iowa ad “Firm,” launched September 20:

Annotated transcript:

Male voice-over: After 20 years as a Washington insider David Young will even play politics with terrorism. [black and white photos of Young with U.S. Capitol in backdrop; words on screen AFTER 20 YEARS WASHINGTON INSIDER DAVID YOUNG WILL EVEN PLAY POLITICS WITH TERRORISM]

This ad attacking Staci Appel is a lie. (image from one of Young’s tv ads is on left of screen; on the right, viewer sees a short clip from the NRCC attack ad and words THIS ATTACK AD IS A LIE)

The Des Moines Register reports her actual position:  Staci Appel supports the removal of passports for suspected terrorists. [photo of Appel on right; Des Moines Register logo on left above quote from September 17 article: Appel supports ” the removal of passports” for suspected terrorists.]

Appel speaks directly to camera: As a wife and mother of six children, I understand the stakes. I support revoking passports for terrorists and will be tough and firm in our fight against terror. [Appel’s name appears on screen, above words SUPPORTS REVOKING PASSPORTS FOR TERRORISTS]

Appel’s voice: I’m Staci Appel and I approve this message. [photo of Appel listening to voters]