Politics ain’t beanbag. As a talk radio host with a sizable conservative audience in northwest Iowa, Sam Clovis must have been a valuable ally for former U.S. Senator Rick Santorum during the 2012 Iowa caucus campaign. Clovis has explicitly modeled his U.S. Senate campaign on Santorum’s grassroots effort. But speaking to Iowa reporters yesterday, Santorum indicated that for now, he is staying out of the GOP primary for U.S. Senate.

“I have a very, very good friend who’s in the race – Sam Clovis who’s a terrific guy, is a good friend and someone who was a great support of mine, you know, Sam’s a #1, top-flight kind of guy,” Santorum says. “Right now I have sort of not gotten engaged in that race. I may.”

But Santorum said he is being selective about his endorsements because, he said, “the more you do, the less effective you are.”

You mean, less effective like endorsing State Representative Walt Rogers for Congress, only to see Rogers bail out of the IA-01 primary?

Santorum was in town yesterday to raise money for Secretary of State Matt Schultz’s Congressional campaign in IA-03. I wasn’t surprised when Santorum backed Schultz, but arguably, Clovis did a lot more to promote Santorum’s presidential aspirations than Schultz with his 11th hour endorsement. For sure Clovis was more influential than Rogers during the Iowa caucus campaign.

Unfortunately for Clovis, money talks, and he hasn’t raised enough of it to run an effective statewide Senate campaign. How tough to be blown off by Santorum, though. As a consolation prize, Clovis got the endorsement of Phyllis Schlafly’s Eagle Forum yesterday. I wonder how many rank and file Iowa Republicans remember Schlafly, a conservative icon of the 1970s and 1980s.

UPDATE: David Bossie’s group Citizens United just endorsed Clovis as “the only full-spectrum conservative” in the IA-Sen race.