This week EMILY’s List gave a boost to former State Senator Staci Appel and several other “promising” Congressional candidates. Being “on the list” of the most prominent nationwide organization dedicated to electing pro-choice Democratic women is one step below a formal endorsement, which would involve direct funding from EMILY’s List PAC. But it means that Appel will have access to a large group of potential donors. EMILY’s List claims more than two million supporters in its “community,” which I assume means people who receive e-mails or printed communications.

Strong fundraising numbers during the third quarter will be critical for Appel as she seeks support from other groups that get involved in Congressional races around the country. Incumbent Representative Tom Latham goes into the race with a big head start financially and will be able to raise huge amounts through his Appropriations subcommittee chairmanship and friendship with House Speaker John Boehner.

The other Democratic candidate in IA-03, Gabriel De La Cerda, will not be able to compete with Appel in fundraising. To underscore that he will be running a different kind of Congressional campaign, De La Cerda held a press conference in Des Moines yesterday to roll out an endorsement from Wilbur Wilson, “a retiree from Bridgestone Firestone AG factory and a hard working Iowan who epitomizes the voices who go unheard in the halls of Washington DC.”