A month after the House and Senate unanimously approved a bill restricting direct-mail pieces designed to look like census documents, the Republican National Committee is at it again:
An RNC mailer obtained by TPMmuckraker bears the words “Census Document” and, in all caps, “DO NOT DESTROY/OFFICIAL DOCUMENT,” on the outside of the envelope. In smaller letters, it says: “This is not a U.S. government document.” The new law requires, among other things, that such mailers state the name and address of the sender on the outside of the envelope — something the RNC’s missive doesn’t appear to do. Inside, a letter from RNC chair Michael Steele, dated April 12, asks recipients to fill out a questionnaire about their political views, and solicits donations of as much as $500 or more. (See the mailer here.)
Last month, in response to virtually identical RNC mailers, members of both parties cried foul, raising the concern that the mailers could reduce the response rate for the actual Census — which was mailed to Americans last month — by confusing some voters. […] Congress quickly passed a law — the House vote was 416-0 — requiring that mailers marked “census” state the name and address of the sender on the outside of the envelope, and contain an unambiguous disclaimer making clear that the mailer is not affiliated with the government.
Based on a PDF image, the mailer obtained by TPMmuckraker does not appear to state the sender’s name and address on the outside. And the words “DO NOT DESTROY/OFFICIAL DOCUMENT” would appear to make the disclaimer that it’s not a government document less than unambiguous.
The RNC’s fundraising efforts have taken a hit this year, and Chairman Michael Steele is under pressure to turn things around, so I can’t say I’m surprised by this desperate act.
On a related note, census mail-back rates exceeded expectations this year, which will save the U.S. Census Bureau hundreds of millions of dollars. Iowa’s census participation rate is 77 percent so far, tied for third with Indiana and just behind Wisconsin and Minnesota. Many communities in Polk County have participation rates over 80 percent.