Bob Vander Plaats had a little more than $200,000 on hand for his gubernatorial campaign at the end of 2009, according to a campaign press release Kathie Obradovich posted at the Des Moines Register’s blog today. Excerpt:

“By all accounts, we had a great year,” Vander Plaats said.  “The fact is, we received the strongest financial support after Terry Branstad said in September that he was likely to get into the race. The financial backing this campaign has received is a clear indication that people see the GOP primary as a two-man contest and that a solid number of Iowans want a new face to lead the Republican Party forward.”

The campaign reported cash contributions of $595,740.13 and in-kind contributions of $61,999.87 for a total of $657,740.00 in contributions. It reported expenditures totaling $392,630.67 during 12 months in operation. Its cash on hand was $203,109.46 at year’s end.

Vander Plaats said the campaign report shows more than 1,200 individual contributions, indicating a broad and solid supporter base as the primary campaign enters its most active phase.

Raising more than $650,000 is not bad at all, but that burn rate seems high. Going into the final five months of the campaign, Terry Branstad had nearly seven times as much cash on hand as Vander Plaats.

Vander Plaats was by far the most active campaigner in the Republican field during 2009, holding numerous events around the state. Still, I wonder what he spent nearly $400,000 on last year. It’s possible that he has pre-paid some media or consulting expenses, and we’ll see the results from that later. I remember that Congressman Steve King’s campaign seemed to have little cash on hand during 2008, but it turned out that he had paid in advance for lots of television and radio ads which ran during the final two months.

By the same token, if Vander Plaats spent most of his money on things like staff salaries or fundraising, he could find it difficult to compete with Branstad down the stretch. If I were running his campaign, I’d try to figure out a way to become the next darling for national conservatives, like the activists who have propelled Marco Rubio to a likely victory over Florida Governor Charlie Crist in that state’s Senate primary. Right now Vander Plaats isn’t that far ahead of Rod Roberts in terms of cash on hand.

Speaking of Roberts, he’s launching statewide radio ads this week. No word yet on Chris Rants’ fundraising numbers.

UPDATE: In the comments, thisweekiniowapolitics posted more details from the Vander Plaats filing. The bulk of the expenditures were payroll related. If he wants to run any paid media before June, he’ll need to cut back on staffing or raise a lot more money. The conservative netroots helped Scott Brown raise a ton of money in Massachusetts; if they decide to get involved in this race, they can help Vander Plaats.